The first thing a buyer will do is evaluate the company by its history. The buyer needs to understand certain key aspects of the company such as:

• The company’s method of acquiring and serving it’s customers
• How the sales, marketing and finances inter-relate

To do this the company’s financial statements, operating practices and other documents must be reviewed. These include:

• The balance sheets
• Leases
• Income statements
• Sales journals

Other assessments based on various aspects of the company’s operations must also be made upon:

• Personnel- for example, what are the responsibilities, rates of pay etc of each employee?
• Marketing- for example, who is the geographic market area?
• Patents- a list of patents and copyrights should be reviews in terms of when they expire.
• Taxes- for example, what was the outcome of the last tax return?
• Legal issues- for example, are all state registration requirements being met?
• Competitors- for example, what disadvantages/ advantages does the company have over its competitors?